TrailblazerDX
Art Direction Visual Identity Illustration Motion Graphics Design
Overview
TrailblazerDX, formerly known as TrailheaDX, is a developer conference based in San Francisco that was established in 2016. The event brings developers, admins, architects, partners, and IT leaders together across Salesforce, Slack, Mulesoft, and Tableau communities.
In 2017, I was brought on to be the creative lead for our developer event, shaping the thematic for each year and establishing the visual identity. I developed style guides and toolkits that enabled teams across onsite experiences, broadcast, social, and demand generation to produce content under my guidance.
