Sharethrough is a native advertising exchange platform for publishers, app developers, and advertisers aiming to create meaningful content for the web. As the company grew its position in the native ad space, Sharethrough needed a new brand expression to reflect its maturity.

During my tenure, my responsibilities included establishing our brand system and the creation of its components, ranging from design, photography, illustration to iconography and motion graphics. These were utilized across OOH advertising, socials, events, to product design.