Salesforce
Salesforce helps businesses manage all types of relationships—whether it's with loyal customers, potential clients, or suppliers. Salesforce keeps companies connected, simplifies processes, boosts efficiency, and drives growth.
My role at Salesforce spans art direction, design systems, and oversight of both print and digital assets, including swag, web design, on-site signage, and the creation of immersive environments that tell our product and brand story.
Since 2016, I have served as the creative lead for our developer conference, TrailblazerDX, while also contributing to major events like Dreamforce, AI NOW Tour, and other global events.
Events
My responsibilities included establishing and refining the visual identity for our key personas: Developers, Admins, and Architects.
This involved creating a cohesive and recognizable look across all platforms, ensuring each persona had a distinct yet aligned visual representation that resonated with their unique roles and needs.
Branding
Developers
Admins
Coming Soon